good&found
®
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good&found
®
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For Series B+ Founders
We help you expand to new audience, new product, new region
We help you expand to new audience, new product, new region
We help you expand to new audience, new product, new region
A new market, product, or audience means a different buyer, different competitors, and different reasons to choose you. We figure out what still holds and rebuild what doesn't.
A new market, product, or audience means a different buyer, different competitors, and different reasons to choose you. We figure out what still holds and rebuild what doesn't.
A new market, product, or audience means a different buyer, different competitors, and different reasons to choose you. We figure out what still holds and rebuild what doesn't.
18%
18%
lower churn after a retention program
lower churn after a retention program
25%
25%
of new customers from referrals
of new customers from referrals
~14h
~14h
founder time saved every week
founder time saved every week
We make your product stick, build advocates & keep growing

GTM for New Markets
A new market, product, or audience needs its own plan. We build the go-to-market strategy, channels, sequencing and pricing, grounded in what's actually true for this context.
A new market, product, or audience needs its own plan. We build the go-to-market strategy, channels, sequencing and pricing, grounded in what's actually true for this context.
Lifecycle Marketing
We build lifecycle marketing for each new market, product, or audience: welcome flows, activation triggers, in-app messaging, upsell and cross-sell sequences, timed to how this audience actually moves.


Retention Strategy
We build retention strategies for each new context: churn analysis, customer segmentation, win-back campaigns, and loyalty or referral incentives suited to how people behave here.
Advocacy Programs
New markets and audiences start with no track record. We build advocacy from scratch for each one: testimonials, case studies, review generation, and referral or ambassador programs that establish trust where you have none yet.

You build the product.
We make sure it's found.
You build the product.
We make sure it's found.
You build the product.
We make sure it's found.
Tell us where you're at. We'll be in touch within 24 hours.
Tell us where you're at.
We'll be in touch within 24 hours.